Many things look very cool but turn out to be not that exciting when one try using them. Like voice-recognition technology or Communism or electric cars. Quantitative simulation in business war games proudly goes into this list as well. War games in business is simulation of moves and counter-moves by opponents in a commercial setting according to Wikipedia and is a part of the large family of exercises that aim at leveling up the strategies and management methods in modern companies. In a gist, a war game has two or more teams competing for some resources - usually it is a market share, sales or other tangible outcomes. These exercises could be very beneficial for a company. In the general case there is no measure for the impact of a strategy and some thought introducing a suitable quantitative model to deal with that. And it is a good idea. Except it is not as it usually does not work.